How Relationships are the Lifeblood of Your Brand

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In this week’s session, we delve into the crucial role that relationships play in building and sustaining a strong brand. However, it’s vital to acknowledge that not all methods of outreach and connection are created equal. To illustrate this, I’d like to share a short story from my personal experience.

Imagine this: It’s a Sunday afternoon, and you’re fully immersed in your favorite football game, surrounded by family and friends, reveling in the camaraderie and excitement. The atmosphere is filled with laughter, cheers, and the occasional friendly banter. Suddenly, there’s a loud knock on the door. Curiosity piqued, you answer, only to be met with an individual who immediately launches into a high-pressure spiel about why you need his business services. There’s no greeting, no inquiry about your day, just an aggressive list of reasons and a palpable disregard for your time and current activity.

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